The School of Professional Makeup Partners with Wal-Mart, Proctor & Gamble for New Makeup Promotion

The School of Professional Makeup was recently invited to participate in an exciting new cosmetic promotion. In addition to raising thousands for charity, the event offered students a valuable opportunity to work with some big players in the cosmetic industry.

After choosing the right makeup school, one of the biggest challenges facing aspiring makeup artists is how to gain valuable industry experience. The old adage "practice makes perfect" is especially applicable to those in the makeup arts. A good makeup school will offer it's students fieldwork opportunities for exactly this reason, which is why The School of Professional Makeup leapt at the chance to work with some big players in the cosmetic industry.

Canadian fashion & style gurus Steven Sabados and Chris Hyndman have been promoting products for a few years now. Recently,they've been hired on as spokespeople for Proctor & Gamble's "Everything for the Family, Something Just for You" program to share their knowledge and expertise of the fashion and beauty industries. The objective is to not only pitch Proctor & Gamble products,but to also raise money for various charities, which include the Canadian Cancer Society and the Children's Miracle Network.

Wal-Mart will play host to in-store events, giveaways and fundraisers. Both Wal-Mart and Procter & Gamble are hoping to raise an estimated $460,000 for charity through this partnership, while also encouraging women to do something special for themselves at the same time. Shoppers will not only be introduced to the latest in health and beauty information, but also to a wide range of new P&G products.

The School of Professional Makeup was the only makeup school invited to participate in the most recent promotion, titled "5-Minute Oasis" with Olay™. "Coincidentally, the advertising agency promoting the event, plus Chris Hyndman from The Designer Guys both approached me at the same time." Says Robert Closs, Founder and Managing Director. "They both felt that it might be a great idea for the school to get involved."

With the theme being personal style, this was a live appearance with Steven & Chris on stage. A model was chosen from the audience, who then received a live makeover complete with Hollywood tips and tricks. Three students from The School of Professional Makeup were chosen to help out with the offstage makeovers. The offstage makeovers lasted on average about four hours, and included skin care analysis and recommendations, plus a mini makeover using Cover Girl™ products.

Shoppers were delighted to have the opportunity to take some time out for themselves. This not only translated into a wonderful opportunity for the aspiring makeup artists to gain some practical hands on experience, but it also represented the type of fieldwork opportunities The School of Professional Makeup looks for on behalf of their students.

"Our school is known as "the industry school", says Closs. "Our instructors are all working makeup artists, and this allows us to be connected to what's happening in the industry. We make sure we pass these opportunities onto our students, so they can gain invaluable industry experience."

"This was a great opportunity for students to actually do something in the field." Says Lisa Mandel, an instructor at the school. "They're excited to get the chance to actually see and apply what they've learned."

Recent graduate Natalie Sanchez appreciated the chance to get out there and network. Networking and self-promotion is vital to any aspiring makeup artist - industry veterans estimate that eighty percent of jobs come through networking and self-promotion.

"Through this gig I got the opportunity to meet many different people, it's one of the best opportunities for networking." Says Sanchez. "Working with Rob and The Designer Guys made me realize first hand that this industry is so fast paced and diverse, and you can take it as far as you like depending on your own ambition."

Previous fieldwork opportunities have included gigs for The Discovery Channel, The Miss Universe Canada Pageant, and the Miss Latina Canada swimsuit calendar, to name a few.

---

The School of Professional Makeup is one of the premier makeup schools in Canada, offering courses in special effects, prosthetics, bridal and fashion makeup to stage, television & film. Course information can be found on our makeup course calendar.

Article by Meade Internet Services.

You have read this article with the title . You can bookmark this page URL https://vintagemuse5.blogspot.com/2007/08/the-school-of-professional-makeup.html. Thanks!

Airbrush Makeup Update

Professional Makeup Artist Rob Closs elaborates on the leading edge technique of Airbrush Makeup

Making your mind up about makeup can sometimes be overwhelming. Just nailing the right color of foundation is hard enough, never mind having to deal with the application side of it. So you put it off for a while and the next thing you know, ten years has rolled by. Then you're faced with your face again, and the dread of all the decision making revisits you. Thank God for the evolution of beauty!

Between manufacturers making better colors of foundations and the rise of qualified beauty experts residing at neighborhood makeup counters, chances are you will leave looking better then when you walked in. The same can be said for the growing available service of “ air brush beauty makeup.” Now women are having their foundation blown on - and the finish will blow you away! The buzz in the past has been air brush tanning or air brush nail art, but now, air brush beauty makeup has made it’s cross over from the television and film industry into salons, spas and in the trunks of the traveling makeup artist.

What is so remarkable about this classic technique is that the most refined droplets of foundation are directed and deposited on your face through an air delivery system. The resulting finish is flawless skin with natural looking coverage. When the air fuses with the foundation, it oxidizes it into a high opacity…you get maximum coverage with a breath of product, a girl’s best friend! The last thing the skin needs is to be weighed down with too much product, collecting in areas that exaggerate flaws instead up minimizing them. This is a strategy that any good makeup artist strives for in an application; perfect skin and undetectable foundation. However, it gets better!

The longevity of the water or silicone based airbrush foundation is good for ten to twelve hours. Brides can now dance on into the night knowing they haven’t budged or smudged. Dare to wear that short skirt that’s loitering in your closet? Have your legs airbrushed with a water base formulation. Not only will you take years off them, but with a shade adjustment, you can bronze them up to carry through that sultry summer tan.

I know what you are thinking. If this guy is telling the truth then I want to be able to do this at home. And I have. I was the all the rage at the neighborhood barbecue block party. All you need is an air gun, a compressor, and the right attitude.

Now air compressors have come down in price and weight. What use to be three thousand dollars and thirty five pounds has been refined and reconfigured to meet the beauty side of this procedure. “Dinair”, a U.S. based company has a mini compressor which weighs less then one pound. “ Studio pro portable compressors ” offers a nifty black model that has the option of battery power. Great for the girl on the go when the wires are down! And this unit weighs less than two pounds. Pricing for the compressor and gun will run you approximately five hundred dollars.

Before you go out and spend a whack of cash on a gizmo that just may end up hanging out with that short skirt in your closet, treat yourself to an airbrush application by a professional for your next special occasion. Remember, the end result is only going to be as good as the artist behind it. Do your homework. Take into consideration how long the technician has been airbrushing. More importantly, view some of their work. A portfolio or even some casual digitals shots is more then telling. If you want to look like the woman in the photographs then hang your hat and rest your heels. If the photos are uninspiring, walk away. Second, clarify whether you are having only your foundation airbrushed, followed by a traditional eye, cheek, and brow application or will these be delivered by airbrush as well. Pricing will vary on how much airbrushing is being done coupled with the city you are in and the history and credentials of the artist. Eighty to two hundred dollars is fair pricing (and dinner is not included).

If you are felling completely overwhelmed …stick to bottled foundation. It’s better then ever! Just get some pro-advice and direction on what color and formulation is your best suitor. Remember, seventy percent of makeup art is the foundation. Get the skin looking good and that will be the start of your beauty evolution.

You have read this article with the title . You can bookmark this page URL https://vintagemuse5.blogspot.com/2007/07/airbrush-makeup-update-professional.html. Thanks!

The Evolution of Beauty- Airbrush Makeup with Rob Closs

Whatever happened to Fay Wray? Professional Makeup Artist Rob Closs discusses the evolution of makeup, makeup artistry and the latest thing- Airbrushing.

What ever happened to Fay Wray? We've lost her in the tunnels of time, but the new starlet captured in these beastly arms is just as gorgeous as Wray ever was- and we've done it all with a little bit of air! Sounds light? You're right! Airbrushing! The flawless coverage and natural translucency that airbrush makeup offers is a huge step in the evolution of makeup art.

When the average person hears the word airbrush, we think of a car being painted, or the final stages of prints for magazines that are finessed into perfection. Today, these processes are accomplished digitally. The model's print (who already happens to be stunningly gorgeous) is color corrected, her teeth are made whiter, her pupils enhanced, her lashes made thicker, her skin tweaked to perfection, her legs thinned out and elongated. It's quite an artificial process and it leads me to the conclusion that I … or any farm animal in Bruce County, for that matter… could probably model for Vogue. However, what would you say if some of these adjustments could be made on your face instead of on your picture? I said prove it!

As I watched the tiny droplets leave the airbrush gun and dance in the air before landing on the subject's face I was intrigued. I was sold when I saw a pretty great result dry into flawlessness. "Lets just wait a minute and watch the paint dry to see the final result," the demo makeup artist whispered. (It reminded me of an episode on the original Star Trek with William Shatner hanging out with a colony of women taking "the beauty pill " and watching all the "Plain Janes" turning into sexy amazons with the blink of an eye).

Spending time with the system I discovered the secrets that airbrushing holds. The airbrush gun takes the tiniest, most fragile foundation molecule and oxidizes it into a high opacity. In other words, one can wear the sheerest of sheer foundations and have virtually perfect skin. When I took the airbrush foundation and tried to apply it by traditional methods (a sponge and my finger tips) it was too watery to work with. Yet the same foundation passed through the air system takes on a new characteristic and a strength that I have not seen in the twenty-six years I've been painting faces.

Our model, a mother of two in her mid-thirties is posing for a "beauty and the beast" concept photo shoot. Genny has had her foundation, contour, and eye shadow air brushed. This photograph has been slightly lightened but is untouched. Genny typically has darkness under her eyes, and an uneven skin tone.

THE PROS OF AIRBRUSH MAKEUP:

Maximum coverage with minimal product

Delivers a natural and translucent look

Great for oily skin

Fantastic for overly active skin that tends to "eat" makeup

Lasts ten to twelve hours - excellent for bridal makeup, it's a bride's best friend

Does not require powder, which can be aging

Some foundation formulations are silicone based

Silicone is as smooth as silk

THE CONS OF AIRBRUSH MAKEUP:

Set up fee for airbrush makeup artist/technician: $500 to $800. Requires a skilled technician/artist or a lot of home practice

Airbrush make-up session $80 to $200

Beauty airbrush is slowly making its way into the television and the film industry. With the transition of high definition television, it's definitely a makeup artist's and television personality's new best friend.

To view a video clip of airbrush makeup, log on to www.promakeupart.com/video.shtml and click on "fashion air brush".

Rob Closs is the founder and managing Director of The School of Professional Makeup, one of the premier makeup schools in Canada. In addition to classes in airbrush makeup, the School of Professional Makeup also offers courses in special effects, prosthetics, bridal makeup and fashion makeup. More information can be found on the school's 2007 course calendar. Rob's personal profile and a video presentation of "Makeup with Rob" can be viewed here.

The above article and images copyright and courtesy of Due North Magazine. You can read the original article here.

You have read this article professional makeup with the title . You can bookmark this page URL https://vintagemuse5.blogspot.com/2007/03/the-evolution-of-beauty-airbrush-makeup.html. Thanks!