Platitnum Jewelry

PLATINUM:
Platinum is a prestige choice and is often chosen for its sophisticated appeal and popularity amongst the rich and famous.

Platinum is an extremely rare metal, even rarer than gold. There isn't much of it around and it has only been found in selected locations across the planet. Platinum is a strong, dense metal, which allows it to be used in may different ways. Besides jewelry, it is also used to make catalytic converters, and it is helpful in the medical field because it resists oxidation. As the perfect material for pacemakers, platinum not only makes lovely jewelry, but also helps save lives.

Platinum is a malleable, ductile element. Described as grayish-white in color, its name comes from the Spanish platina, which means , "little silver." Platinum is one of the so-called precious metals, along with gold and silver.

Platinum jewelry is very sturdy and resilient, making it ideal for every wear. Platinum jewelry, like other types of metal jewelry, can become scratched, but a scratch won't damage platinum in the same way that it damages other precious metals. Platinum jewelry will maintain its color, brilliance and weight even when scratched, while other metals may lose their luster or become blemished or discolored.

Because this metal is so versatile and so rare, platinum jewelry makes a very special gift that will be cherished for a lifetime. Many people own gold jewelry, while far fewer boast jewelry made of platinum. If you want to choose something truly unique and exceptional for that special someone in your life, consider platinum jewelry.





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